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Innovation you
can actually feel.

Over a few weeks we run hackathons and makeathons inside your company. Your teams work on real problems, talk to your real customers, learn design thinking, and pitch their products to a panel of judges. Not a seminar about innovation — the experience of it.

Bring the LAB to your teams See how it works ↓

Tino mixing beakers in the innovation lab

Inside the inno.c.t. innovation lab in Bielefeld

Innovation Lab — on-site at the client

Hackathons Makeathons Design thinking Live pitch

2–12 weeks

Immersive sprint format

Real problems

Straight from your business

Real customers

Interviewed by the teams

Pitch day

Judged by a live panel

How the LAB works

Innovation, experienced end to end.

We embed a full innovation cycle into your teams — from the first messy problem to a polished pitch. Every step is real: real challenges, real customers, real stakes on pitch day.

1 🤝

Immerse

Cross-functional squads step out of the day-to-day and into the LAB — new mix, new energy, one shared mission.

2 🎯

Real problems

They tackle genuine challenges pulled from your business, not tidy textbook cases. The stakes are real from day one.

3 🗣️

Talk to real customers

Teams interview your actual clients, hear what truly frustrates them, and learn to build around real needs — customer focus, earned.

4 🧪

Design thinking

The full toolkit in motion: empathy, ideation, rapid prototyping and testing — fast loops, tangible results.

5 🎤

Learn to pitch

They shape a sharp, convincing story around their product and rehearse until it lands.

6 🏆

Pitch day

Teams present their products to a panel of judges. Real pressure, honest feedback, and the best ideas get a path forward.

Design-thinking toolkit Empathy interviews Journey mapping Ideation sprints Rapid prototyping User testing Storytelling Business modelling Pitching

Tino reflecting on the innovation process

Why it sticks

People learn innovation by doing it.

A workshop about customer focus is forgotten by Friday. Sitting across from a real client, hearing what actually frustrates them, then building a prototype to fix it — that changes how people think. The LAB puts your teams in that seat for weeks, not hours.

✓

Genuine customer focus

Not a value on a poster — a reflex, built from real conversations with real clients.

✓

A working design-thinking muscle

Teams leave able to run the loops themselves, long after the LAB ends.

✓

Ideas worth backing

Prototypes and pitches concrete enough to take a real decision on.

✓

Teams that dare

People discover they can build, test and pitch — confidence that carries back to the day job.

Formats we run

Pick the intensity that fits.

1–2 days

Hackathon

A high-intensity build sprint. Teams go from problem to prototype to pitch in a single, electric push.

multi-day

Makeathon

Hands-on making with more room to breathe — deeper prototypes you can actually touch and test with users.

several weeks

Innovation Program

The full journey embedded into your teams: customer research, design thinking, and a pitch-day finale.

The finale

Pitch day, with real judges.

Weeks of work come down to a few minutes on stage. Teams present their products to a panel of judges — leaders, experts, sometimes the very customers they built for. The pressure is real, the feedback is honest, and the best ideas leave the LAB with a path to becoming real.

Live pitches Expert panel A trophy on the line