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Training · Negotiation

Negotiations start with logic.
They succeed because people are not logical.

ARCH™ is our own negotiation framework. It separates cold analytical preparation from psychologically informed interaction — on purpose. Not to ignore emotion, but to contain it, understand it, and then use it.

Tino holding the ARCH label
4 phases
Assess, Reveal, Communicate, Harmonize
8 tools
One chapter and one lab session each
16 motives
The 16 End Motives behind behaviour at the table
Own framework
Developed from research and real cases, not licensed
What ARCH stands for

Four phases, one arch.

Each phase carries the next, the way stones carry an arch. Presented in order, but not rigid — experienced negotiators move between the phases as the situation moves. Pick a letter.

Phase 01 · The analytical floor

Assess — do the cold maths first.

Interests, constraints, power dynamics, alternatives and emotional drivers, worked out before anyone says a word. This phase produces three numbers you write down: your target, the defensible fair value, and the walk-away you will not go below.

BATNA PIE Logic Target · Fair value · Walk-away
The question of this phase: What do I actually do if this deal does not happen?
What it is not
✕ A manipulation toolkit
✕ A set of tricks or hard-bargaining tactics
✕ Winning at all costs
✕ A script you recite at the table
What it is
✓ Creating clarity before acting
✓ Making interests visible, including the hidden ones
✓ Communicating in ways that reduce resistance
✓ Building solutions that are actually implementable

A deal that wins on paper and fails in execution is not a successful negotiation. ARCH™ treats follow-through as part of the deal.

The toolkit

Eight tools across the four phases.

Each one has a chapter, a video and a lab session in the programme. Here are the names and what they are for — the how is what we train. Tap a card.

Assess
BATNA
What it's for →
BATNA
Your best alternative to a negotiated agreement — the one you could genuinely execute tomorrow. It sets the floor: never accept a deal worse than what you can achieve without one. In ARCH™ it is calculated, not assumed, and actively strengthened before you enter the room.
← Back
Assess
PIE Logic
What it's for →
PIE Logic
The pie is not the deal. It is the incremental value that only exists if both sides say yes: total value minus both walk-aways. Split that in half and you have the most defensible number in the room — and immunity to demands for a 50/50 split of the total.
← Back
Reveal
Reveal the Human Agenda
What it's for →
Reveal the Human Agenda
Positions are what people say they want. Interests are the problem they need solved. This tool is the discipline of asking before arguing — and of reading behaviour, because words can lie and behaviour rarely does.
← Back
Reveal
The WHY-Pyramid
What it's for →
The WHY-Pyramid
Three layers under every demand: Position, Interest, Motive. Harvard stops at interests; in complex corporate rooms that is not deep enough. Progressive, calibrated questions walk a counterpart down the pyramid instead of dragging them.
← Back
Reveal
The 16 End Motives
What it's for →
The 16 End Motives
Stable, value-neutral drive patterns, validated and expanded by the University of Luxembourg. Everyone has all 16 in different intensities. They explain why the same offer energises one person and threatens another — and why aggression at the table is data, not an insult.
← Back
Communicate
The Architecture of Influence
What it's for →
The Architecture of Influence
How the message is built: framing, sequence, pacing, and the calibrated question that hands the problem back. Influence here means lowering resistance, not applying pressure.
← Back
Harmonize
The Deal of Agreement
What it's for →
The Deal of Agreement
Closing in a way that produces commitment and ownership rather than signature and regret. A deal that wins on paper and dies in execution was never a good deal.
← Back
Harmonize
The ARCH™ Checklists
What it's for →
The ARCH™ Checklists
The framework turned into something you use under pressure: preparation sheets, question banks and a communication-flow checklist, so the method survives the week after the training.
← Back

The research behind them: Fisher and Ury's BATNA from the Harvard Negotiation Project, game-theoretic value splitting from Yale, Nash's disagreement point, Kahneman on loss aversion, and the 16 End Motives, scientifically validated and expanded by the University of Luxembourg.

Mini lab

Calculate a pie. Then answer three.

Straight out of our lab sessions. Nothing is stored, nothing is scored against you — the feedback is the point.

Tino with a pie
Exercise 1 · The PIE

The only value actually at stake.

Most negotiators haggle over the total value of a deal. The pie is only the incremental value that does not exist without the agreement: total value minus both sides' walk-aways. A fair deal splits that remainder in half — which is almost never a 50/50 split of the total.

The numbers below are the joint-venture case from the programme. Change them and watch what happens to "fair".

The PIE €300,000
Your fair outcome
€550,000
Their fair outcome
€450,000

Only €300,000 is actually being negotiated. A 50/50 split of the total would hand them €200,000 of gain against your €100,000 — which is why “fair” has to be calculated, not felt.

Exercise 2 · Three calls

Question 1 of 3

You have done the Assess work on a supplier contract. Target €90k, fair value €78k, walk-away €70k. They have not named a number yet.
Where do you open?

In a lab session these are not multiple choice. You negotiate the case live, against someone with a brief you cannot see, and the debrief runs on what you actually said.

How we train it

People learn negotiation by doing, reflecting and recalibrating.

Not by memorising rules. Every block pairs a short theory input with a lab: a real case, role briefs nobody else can see, and a debrief on the behaviour that actually showed up.

Available as an open programme for individuals and as an in-house training cut to your own cases — salary rounds, supplier negotiations, client conversations, internal conflicts.
01
Assess in advance, on a real case
Participants bring a negotiation they are actually facing. BATNA and PIE get calculated on it before any theory about influence starts.
02
Lab sessions with hidden briefs
Two sides, two briefs, one observer. Nobody sees the other's constraints — which is exactly how it works outside the room.
03
Mini labs between the blocks
Short exercises on single tools: a PIE calculation, openers, the no-safety drill, motives and techniques in a salary round.
04
Checklists that leave with you
Preparation sheets, question banks and the communication-flow checklist, so the framework is still usable three months later.

Bring us a negotiation you are dreading.

Bring us the situation. We will tell you honestly whether training is the answer or whether one important negotiation simply needs to be prepared properly.